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Good Company

June 1, 2022

A grassroots art magazine built to spotlight the Florida Panhandle’s creative community, featuring artist interviews, original photography, and curated local submissions. From branding to funding to distribution, we built and launched each issue from the ground up—creating a platform that captured the depth and diversity of the local art scene.

DeliverablesPublications, Flyers, Social MediaSkills AppliedEditorial Design, Art direction, Content Curation, Social Media Management, Print ProductionClientPersonal VentureDateMarch 2018 - February 2019Share
Good Company

Good Company was a grassroots art magazine built to spotlight the talent coming out of the Florida Panhandle. Each issue combined a featured artist interview and photoshoot with curated submissions from the local creative community.

The Challenge

We were building everything from scratch—no existing audience, no funding, and no established platform to lean on. On top of that, we needed to create something that felt cohesive and credible while representing a wide range of artistic styles and voices.

The Approach

We treated it like a full brand, not just a publication:

  • Keep it community-first and accessible
  • Balance structure with flexibility to showcase different mediums
  • Build something that felt elevated but still local

We partnered with a local photographer for each featured artist then opened submissions to bring in a broader mix of work from our community.

Content & Collaboration

Each issue centered around one local artist, with original interviews and photography to tell their story. From there, we curated additional submissions to round out the issue and reflect the diversity of the area’s creative scene.

Everything was highly collaborative to make sure each issue felt intentional and well-rounded.

Design & Production

We developed the visual identity and layout system to hold a wide range of content without feeling disjointed. Beyond the magazine itself, we also built out:

  • Marketing materials
  • Social media presence
  • Ad and sponsor packages

On the production side, we handled printing and local distribution, making sure the magazine actually reached the community it was built for.

Outcome

We published two issues before Hurricane Michael brought the project to an unexpected close. Even with a short run, the magazine created a platform for local artists to be seen and documented a snapshot of a creative community that deserved more attention.